Most of the plugins that get recommended to agencies are built for app design or web — not for the specific, repetitive grind of producing ecom emails every week: exporting to an ESP, checking contrast, sourcing photography, keeping ten client files consistent.

Here are the ones that actually earn a spot in an email agency's toolkit.

Carvr — Figma straight to Klaviyo

The slowest part of email production has never been the design, it's everything after: slicing sections, uploading images one at a time, rebuilding the layout block by block in Klaviyo, writing alt text, fixing spacing. Carvr (formerly Grotto Slice) collapses all of that into one click. Drop in your Figma design and it auto-slices into responsive sections, writes AI alt text, compresses images, maps links, and lands a ready-to-send drag-and-drop template directly in Klaviyo.

What used to take 25 minutes per email takes about 30 seconds. For an agency running multiple brands, that's hours back every week — this is the one plugin on this list that changes the shape of your production workflow, not just a single step in it.

Stark — accessibility and contrast checking

Every email Marz Media delivers passes a WCAG AA contrast check before it ships — that's non-negotiable, and Stark is how we do it without slowing down. It checks contrast ratios directly on your Figma frame, flags text that won't hold up against its background, and simulates colour blindness so you catch issues before a client ever sees them.

Cheaper than finding out post-delivery that body copy fails contrast on half your audience's screens.

Content Reel — placeholder content that looks real

Briefs rarely arrive with final copy and assets ready to drop in. Content Reel fills empty frames with realistic placeholder text, avatars, and images so you can build and test layout and hierarchy before final content lands.

That beats designing around "Lorem ipsum" that tells you nothing about how the real email will read.

Unsplash — stock photography without leaving Figma

Sourcing a featured image or hero photo used to mean tabbing out to a stock site, downloading, and re-importing. The official Unsplash plugin puts that entire library inside Figma's search panel — search, drag, done. Small time save per image, meaningful time save across a week of client work.

Iconify — one icon library instead of ten inconsistent ones

Footer social icons, UI glyphs, small in-body icons — these add up, and mismatched icon styles are one of the easiest ways an email looks slightly off without anyone being able to say exactly why.

Iconify gives you access to well over a hundred thousand icons from dozens of major icon sets, all searchable and droppable from one plugin, so every icon in a client's email system comes from a consistent visual language.

LottieFiles — lightweight motion without the GIF file-size tax

We've written before about the tradeoffs of GIFs in email — file size, Outlook only showing the first frame, load time on mobile data. LottieFiles won't solve Outlook's GIF problem.

But for the prototyping and motion-design side of a project (client previews, social-adjacent assets, exploring an idea before committing to a heavy animated export) it's a faster, lighter way to work with animation inside Figma than round-tripping through After Effects.

Figma Mirror — see the real design on a real phone

A 600px frame in Figma is still a guess at what mobile actually looks like. Figma's Mirror companion app pushes your live file straight to a phone as you design, so the fold check, tap target sizing, and font rendering we build into every checklist happen on an actual device instead of a simulated viewport.

For an audience where the large majority of opens happen on mobile, that gap between "looks right on screen" and "looks right in hand" matters more than it seems.

Looper — build product grids without placing every item by hand

Ecom emails live and die by product grids — 2-column, 3-column, alternating layouts for a collection reveal. Looper generates repeated, varied layouts from a base component in seconds instead of copy-pasting and manually adjusting each cell.

It's a small time save per grid, but agencies building grids for multiple brands every week feel it add up fast.

Google Fonts (official plugin) — browse and apply email-safe fonts without leaving Figma

Every font choice in email needs a fallback plan, and that starts with knowing which web fonts are actually safe to use. The official Google Fonts plugin lets you search and apply fonts directly on your frame, which makes it much faster to test a typeface against the safe font-stack rules before committing to it in a client's system.

Remove BG — instant background removal for product photography

Ecom email leans on product photography constantly, and not every asset arrives with a clean background.

Remove BG strips the background out in seconds directly inside Figma, which is the difference between a five-minute detour to another tool and staying in flow on the actual design.

The Common Thread

None of these plugins replace design judgment — they remove the repetitive parts around it: exporting, checking, sourcing, auditing.

The agencies that move fastest aren't necessarily more talented, they've just cut the busywork out of the process wherever a plugin can do it instead.

Let's take design off your plate.

Whether you're managing 3 clients or 30, we're built to grow with you.

Find Out How

Find Out How

Let's take design off your plate.

Whether you're managing 3 clients or 30, we're built to grow with you.

Find Out How

Find Out How